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Scrabble — Kickin' it when it comes to advertising

Mattel has gone all out on their new commercials for Scrabble. It seems they’ve made a departure from the layman’s opinion of Scrabble being an outdated, esoteric board-game for middle-aged frumps, to be played post America’s Funniest Home Videos. Considering I’m such a sucker for good advertising (my wife makes fun of me for having [...]

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